Digital Zeitgeist 2012

Insights into The National Archives' digital trends of 2012

Where our users came from


How our users visited us

Desktop browser usage

What users searched for on our website

Decorative image of a gavel442m page views

Documents downloaded

...145m downloaded from our website, partner websites and Flickr

Web archive

...1bn URLs captured


...890k podcasts downloaded in 2012, up from 175k in 2008

Discovery tags

...3.2k records tagged by Discovery users


...8.46k new followers in 2012